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Lightning CRM Solutions

Built for teams moving faster than their tech.

Marketing websites and Salesforce architecture, by a senior engineer with operator instincts. Scoped to ship within two weeks of signing.

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10+
years building B2B revenue systems
Two pillars
Web & Salesforce
$300/hr
Senior architect engagements
US-based
1099 / W-2 friendly

What we do

Two pillars. Pick the one your team needs first.

Each engagement is scoped, priced, and ready to start within two weeks of signing.

Pillar 01 — Web

Marketing websites, built by an engineer.

Modern stack. Designed for conversion. Shipped without the months of agency cycles or the perpetual maintenance contract.

Marketing Site Build

A site that earns its place in your funnel

Your current site was built fast by someone who's no longer around, or by an agency that charged $40K and disappeared after launch. It loads slow, doesn't reflect what you actually do, and isn't converting traffic into qualified leads.

Deliverables

  • Discovery and information architecture
  • Full design system: typography, color, components
  • 5–7 page build on Next.js + Vercel (or your stack)
  • Training so your team can maintain it without me
Timeline
4–6 weeks
Pricing
Fixed fee, from $8,500

Site Refactor & Performance

Make your existing site work harder without a full rebuild

Your current site is functional but missing the mark. Slow load times costing you conversions, copy that doesn't match your current pitch, technical debt that makes any change feel risky.

Deliverables

  • Performance audit (Lighthouse, Core Web Vitals)
  • Copy refactor on the key conversion pages
  • Visual refresh aligned to your current positioning
  • Deployed, with a CMS workflow your team can actually use
Timeline
2–4 weeks
Pricing
Fixed fee, from $5,000

Landing Page System

Built for campaigns that need to ship now, not next quarter

You're running paid traffic to your homepage and conversion is suffering. Or you need a microsite for an event or launch and don't have a month of agency cycles to spend.

Deliverables

  • 1–3 conversion-optimized landing pages
  • A/B variant structure ready for testing
  • Form integration with your CRM and email stack
  • Analytics and conversion tracking installed
Timeline
1–2 weeks
Pricing
Fixed fee, from $3,500 per page
Pillar 02 — Salesforce

Senior Salesforce architecture, on the bench.

Apex, Flow, data migration, integrations. For SI partners who need overflow capacity and RevOps leaders who need their stack fixed without the multi-quarter SOW dance.

Apex / Flow Audit

Get an honest read on your automation tech debt

Triggers stacked on triggers. Flow + Process Builder + Workflow Rule overlap. Apex written by people who left two years ago. You need someone senior to look at it before the next release blows something up.

Deliverables

  • Trigger framework review and trigger-on-trigger mapping
  • Apex code review with refactor recommendations
  • Flow and automation inventory with ownership matrix
  • Risk-ranked remediation backlog ready for sprint planning
Timeline
1–2 weeks
Pricing
Fixed fee, from $5,000

Data Migration & Consolidation

Move data into Salesforce without breaking what's already there

M&A consolidation, legacy CRM migration, or years of dirty data quietly slowing your org down. Data work touches every dependency: validation rules, automation, reporting, integrations. You need someone who has done this more than once.

Deliverables

  • Source-to-target field mapping and dedup strategy
  • Staged migration plan with rollback procedures
  • Validation and reconciliation framework
  • Executable migration scripts (Data Loader, Apex, or middleware)
Timeline
2–6 weeks depending on scope
Pricing
Fixed-fee discovery + T&M build

Senior Architect Subcontracting

Surge capacity for SI partners and growing RevOps teams

Your client signed. You don't have a senior architect available for 6 weeks. Or your RevOps team needs a principal-level engineer embedded for an Apex refactor or data consolidation, without converting to a full hire.

Deliverables

  • Embedded senior architect, 20–30 hours per week
  • Hands-on delivery: design, build, code review, deployment
  • Comfortable working under your client paper or mine
  • Knowledge transfer to your team built into every engagement
Timeline
2-week minimum, 4–8 week typical
Pricing
T&M, $300/hr
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How I work

The principles behind the work.

I'm a principal consultant, not a delivery factory. The engagements that work all run the same way.

01

Read before you write

Every engagement starts with a serious read of what already exists: code, content, automation, or all of the above. Most consultants underestimate the debt they're about to inherit. I don't.
02

Understand the business, not just the system

Whether it's a marketing site or a Salesforce rebuild, the real problem is usually a business operations problem wearing a technical disguise. I came up through RevOps before the engineering work, and that perspective shows up in every design decision.
03

Production-grade work, day one

Bulkified Apex. Accessible, fast HTML. Test classes that mean something. Flow architecture that respects governor limits. No demo-quality work shipped to prod.
04

Knowledge transfer is part of the deliverable

Every engagement ends with your team owning the work: runbooks, architecture docs, walk-through sessions. If you need me to come back, it should be because you want to, not because you have to.

About

I've been the person you're looking for, on the other side of the org chart.

Lightning CRM Solutions is led by Zachary Hower, a senior engineer and architect who spent the last decade building the systems that make B2B revenue operations actually function. First as Head of Business Operations inside a venture-backed SaaS company, then as a principal engineer on the deepest technical work that team faced.

Most technical consultants approach systems as developers first. I came in through the operator's door: quoting cycles, deal desk, approval bottlenecks, sales compensation. The code came later. That order of operations shows up in the work.

I work directly with founders shipping their first real marketing site, Director and VP RevOps leaders at mid-market SaaS, and Practice Directors at SI partners. No account managers, no junior consultants doing a senior consultant's discovery call.

Specialties

  • Marketing sites: Next.js, Tailwind, modern web stack
  • Conversion optimization: copy, design, performance
  • Apex: bulkified triggers, async patterns, governor-safe design
  • Flow / declarative automation: architecture, refactors, replacing legacy Process Builder
  • Data migration & consolidation: M&A, legacy CRM, dedup strategies
  • SOQL optimization: selective queries, large-data design patterns
  • Integrations: REST/SOAP, MuleSoft, custom platform events
  • Salesforce CPQ & Advanced Approvals: when adjacent to dev work
  • Sales operations & RevOps: quote-to-cash, deal desk, comp plans

Get in touch

Have a project worth shipping?

Book 30 minutes. If we're a fit, we'll talk through scope. If we're not, you'll leave with a clearer read on the work. That's the deal.

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